typography of roadside stands
Someone should do an experiment in which buyer expectations of produce deliciousness would be measured alongside the typography of the farmstand sign.
Bet they’d discover that the more homespun and chunky the look of the sign, the higher the expectation for scrumptiousness among potential buyers.
Don’t you totally believe both “sweet” and “juicy” in the sign below? Especially “sweet,” with those big “ee”s.